[Music Video] On Point – Steven Malcolm

Cogito October 10, 2021 2 min read 0

23

CHH powerhouse Steven Malcolm returns with a hard-hitting music video for “On Point” featuring KB. Available today, the award-winning rhyme slinger reaches a new apex with his latest effort.

“‘On Point’ is all about being sharp and withstanding the test of time!” says Malcolm, who fills the song with trap beats, a cyclical piano hook, and shoutouts to iconic quarterback Tom Brady. “Defying the odds is never easy,” he continues, “but a sharp mind can overcome any obstacle. The greatest QB and my favorite football player being Tom Brady, I couldn’t help but use the best as the metaphor.”

The music video follows Steven’s impressive EP All Is True HERE (nearly 700K Spotify streams) which was met with praise by RESPECT, Elevator Mag, Audacy among other publications – the latter of those mentioned writing, “In the age of conscious rap and sharing truths via storytelling, Steven Malcolm fits right in with the likes of J. Cole, Kendrick Lamar, D Smoke and Nipsey Hussle.”

If that EP found Malcolm focusing on songs about truth, then “On Point” finds him focusing on tenacity. He raps about his day-to-day work ethic and his God-given talent, splitting the song’s verses with KB along the way. Given the multiple mentions of Tom Brady, it’s no coincidence that “On Point” sometimes feels like the hip-hop equivalent of an athlete’s comments during a pre-game interview. Here, Steven Malcolm is limber, laced up, and ready to take the field.

“This record is all about high energy and motivation for anyone who is looking to be focused!” he explains.

Described by Dirty-Glove as “Michigan’s best kept secret”, Steven’s power-hinged anthem is a certified banger. “On Point” is available today.