Melissa Riddle Chalos Launches MRC Artist Advisory
Music industry veteran and entrepreneur Melissa Riddle Chalos announces the launch of MRC Artist Advisory, a Franklin, Tennessee-based artist and label services firm specializing in streaming strategy for new music and catalog, brand and content development, and marketing.
With a background in journalism and 15 years on the frontlines of digital content strategyâincluding 10 years in DSP programmingâChalos offers an impressive breadth of experience built on relationships, collaboration, and trust. She was the first senior programmer of faith-based content for GooglePlay, followed by a six-year tenure at Pandora as the platformâs inaugural associate director of Christian, Gospel, and Kids & Family programming.
While at Pandora, Chalosâ initiative and advocacy drove significant streaming growth year-over-year, and she facilitated original branded partnerships with Disney, KIDZBOP, Cocomelon, and Gaither Music, some of which evolved into SiriusXM branded stations.
âThe music industry requires speedboat agility, the ability to mine the data, level-set expectations, shift gears and keep movingâall while bouncing off the waves,â Chalos explains of the mission of MRC Artist Advisory. âFor real success, the story-brand has to be real. Thatâs what energizes me, empowering artists to become compelling brand ambassadors with âbehind the curtainâ intel, freeing them to focus on creating great art.â
MRC Artist Advisory is also set to offer media training for artists, authors and influencers, to bolster their communication skills and flexibility for every media opportunity. âIâve spent the better part of 25 years helping artists and those who represent them become better storytellers,â Chalos adds. âThe driving force has always been the pursuit of compelling stories, using various platforms to connect with real people.â
