LiveCo Launches Full-Service Global Faith-Based Promotion Company
LiveCo — the leading specialty live entertainment company, which has delivered 3,000 shows worldwide since its founding only two years ago — announced plans to dramatically increase its presence in the faith space both in the U.S. and internationally with the creation of TPR – a combination of three powerhouse promoters from that segment.
The rapidly expanding Christian Gospel audience according to Luminate Data service, enjoys the fourth-fastest U.S. growth rate of any musical genre. Fueling the growth are artists associated with TPR including Brandon Lake, Elevation Worship, Hillsong Worship, and Phil Wickham all of whom placed in the top five of airplay on Spotify in the first half of 2024.
TPR’s roster also includes Anne Wilson, Cece Winans, Chris Tomlin, Dude Perfect, Forrest Frank, Gaither Vocal Band, Jeremy Camp, Josiah Queen, KB, Lysa TerKeurst, MercyMe, Tauren Wells, We the Kingdom, and many more.
LiveCo President and CEO Chuck Steedman, in making the announcement said, “We are already the leaders in faith, and this move positions our company to better capitalize on this category’s accelerating live-entertainment potential.
“The unveiling of TPR allows us to seamlessly streamline the experience for artists, agents, managers, and venues, delivering the artists that fans most want to see.”
Jared Gibo, who will serve as CEO of the new TPR endeavor, said, “Our joint volume from the combination of Transparent, Premier and Rush will not only keep us No. 1 in faith but also a top 10 overall worldwide promoter. Our ability to give our clients the best live event experience will be substantially boosted by our combined resources.
“The management team members of TPR are the demonstrated best in the industry in their respective areas and are focused on providing the highest level of service to our clients.”
Gibo has spent his entire career in live events. He joined Transparent Productions immediately out of college and helped transform the company from a small Southern California regional promoter into a national force.
His new undertaking, TPR will promote over 1,000 events globally in 2025. Its executive management team includes President of Global Touring, Jacob Reiser; Executive Vice President, Global Touring, Kyle Burnside; Senior Vice President, Global Marketing, Todd Stepp; Senior Vice President, Events, Mike Deckard; and Senior Vice President, Operations, Bobby Talley.
With the creation of TPR, Transparent Productions founder and CEO Tim Taber has been promoted to the LiveCo management team as chief strategy officer. Premier Productions CEO Michael Pugh was also promoted to LiveCo as chief operating officer.
In his new role, Taber, a 35-year live entertainment veteran, will focus on revenue generation and growth-oriented initiatives. Pugh, a 20-year live entertainment veteran, will focus on LiveCo’s day-to-day operations while also interacting with the operating companies to drive cross-company advances in sponsorship, technology, marketing and artist/agent relationships.
