JRA Heads Into Its 40th Year Of Serving Today’s Christian Artists & Speakers

pato May 15, 2024 2 min read 0

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Heading into nearly 40 years of serving many of Christian music’s top touring artists and speakers, leading booking agency Jeff Roberts Agency (JRA) continues to grow in both its staff and client roster while also representing many of today’s biggest artists, tours, and special events.

With their commitment to serving artists and speakers who use their platform and talent to reach people all over the world, JRA has grown to a staff of 15 with more than 100 years of combined experience. Along with their five-person board of highly accomplished business leaders, JRA’s team includes agents, booking coordinators, support staff, and an agent dedicated to international touring.

“We continue to see exciting growth in the way artists are finding their place in the market through authentic expression of their faith and making music that is equally true to that calling,” shares Matt Roberts, Jeff Roberts Agency’s General Manager.

“We have intentionally invested in our team, technology, and overall organization in ways that we feel will best serve and support all facets of the evolving landscape of Christian music, which includes representing an array of timeless artists to supporting younger creatives.”

JRA services thousands of events annually through all channels, including arena tours, fairs, festivals, youth conventions, conferences, colleges, and club tours, to name a few, while also working diligently with Christian and general market promoters in the U.S. and worldwide.

Recent company highlights include Casting Crowns’ second leg of their 20th Anniversary Tour featuring a stop at New York City’s Beacon Theater and selling out Nashville’s historic Ryman Auditorium, as well as the recently released film “Unsung Hero,” which shares the Smallbone family story and comes on the heels of FOR KING + COUNTRY’s biggest Christmas tour in their history.

Other major headline tours include We The Kingdom, Matthew West, Zach Williams, CeCe Winans, Josiah Queen, Matt Maher, and We Are Messengers. With their ever-growing client roster, JRA is honored to represent KB, Tauren Wells, Big Daddy Weave, Trip Lee, David Leonard, and Josiah Queen.