Eauclaire Lands Label Home With NCS Collective As Summer Anthem “You Me The Kids” Debuts
Acclaimed alternative/indie rockers Eauclaire have signed an exclusive recording agreement with NCS Collective (NRT Music), the rapidly burgeoning label division of Nashville Christian Songwriters. The band’s highly anticipated NCS Collective debut, “You Me The Kids,” an evocatively upbeat summer anthem penned and produced by Eauclaire’s Bryant Urich, Kyle Kicker and Justin Barnett.
“Eauclaire’s signing marks a new era for NCS Collective,” says John Chisum, founder and president of Nashville Christian Songwriters. “We are uniquely positioned to partner with indie artists, offering them more creative control and the kind of label services they need to be heard above the noise.
Welcoming Eauclaire is also a natural next step in NCS’ almost decade-long relationship with Bryant Urich. He’s a great talent and a fine songwriter and producer, and I love the way he, Kyle and Justin blend iconic musical references with a current indie-rock feel.”
“You Me The Kids” finds Eauclaire mining decidedly new sonic territory as the longtime friends embrace their current station in life, exploring both the beauty and chaos of raising children and cultivating healthy marriages. From carefree family road trips to hard days at home, the track is ultimately a pledge of unwavering commitment to honor and celebrate love at every turn.
“It’s an ode to all the ups and downs, exhaustion, joy, fun, laughter and togetherness that is family,” shares Eauclaire’s Bryant Urich of “You Me The Kids.” “We’re all in a season of life where family is first, and yet we’re braving the waters of creating art that matters while staying true to our mission of loving our wives and raising our kids with commitment and intentionality. The lyrics really say it all, ‘Even on the bitter days, I can’t imagine a better way.’”
“We hope people know that they’re not alone in feeling overwhelmed in the trenches of parenthood,” Urich adds. “With little ones, it’s easy to feel like life as you knew it is over as a new sort of soul-tired weariness sets in, but it’s quite possibly the highest position of honor to be able to lead your family.”
