Rising hip-hop artist WHATUPRG has just dropped his latest single, “God Made A Way”, and fans are already buzzing about the powerful message and catchy beat. Listen to “God Made A Way” here
The track, produced by Vinnyforgood, features WHATUPRG’s signature blend of honest lyrics and dynamic flow. “God Made A Way” is an anthem of hope, reminding listeners that even in the midst of life’s challenges, God is always with us and has a plan for our lives.
“This record is about perseverance.” says WHATUPRG. “It’s a reminder to look at how far you’ve come and decide to keep going.”
Anytime RG steps out into the market is a promise to inspire and encourage everyone to know they are not alone as well as offer the world creative excellence and that is no different with “God Made A Way.” With its infectious beat and inspiring lyrics, the single is sure to be a hit with fans and critics alike.
God Made A Way – WHATUPRG
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“God Made A Way” is the follow up to WHATUPRG’s debut album, New Hollywood, featuring songs like “KIDS”, “HOLLYWOOD”, “PRAISE” and more.
Atlanta rapper, producer, and designer, WHATUPRG’s, name is synonymous with innovation and authenticity. His trademark combination of Latin rhythms, trap hip-hop, flawless lyricism, and captivating storytelling has enshrined him as an elite amongst his peers emerging from the Christian music scene. Still, his art is too eclectic for the limits of any sub-genre.
After releasing two singles “KIDS,” and “PRAISE!,” WHATUPRG invites listeners to experience the ever-evolving world of NEW HOLLYWOOD! His new album, NEW HOLLYWOOD, captures the quintessential nature of what listeners truly desire from the musical artform: an experience in which the trained artist channels his or her ability to respond to deep human emotion. Each track is a visceral experience. Every chord, bassline, lyric, and melody contributes a delicate stroke of paint to the album’s canvas of human experience. An aural and visual masterpiece that is just as much specific as it is universal.“New Hollywood is a place where you don’t have to act and you can just be yourself. Being yourself is enough!” shares RG. “I wanted to create music that could be a friend for people. I wanted to help them know when they hit rock bottom, even then, they’re not alone.”
Sonically, on New Hollywood, there are masterful records like the first single, “KIDS,” which carries the album’s thesis, chanting “We don’t pretend no more” and “kids don’t die we go up high”, over punching 808 drums and haunting synths. The star-studded song, “PRAISE,” marked his second song released from New Hollywood and features WHATUPRG alongside nine CHH artists: Foggieraw, Ty Brasel, Parris Chariz, NOT KLYDE, 1K Phew, Aha Gazelle, 350, Kaleb Mitchell, and a brand-new verse from NOBIGDYL. WHATUPRG released the original audio after a stroke of inspiration led him to rally collaborators to record the song. In just 24 hours, the song was recorded, mixed, mastered, and released on SoundCloud, just in time for the celebration of his 25th birthday earlier this year.
The albums stand out record “HUMAN” takes the listener outside the conventional rap production style featuring WHATUPRG’s confessional riff over guitar chords. The lyrics, “You clear the storm in my mind, you bring me back to life,” and “If I show you the worst [of me] would you stay and rock and roll?” showcase his innovative wordplay. The record finishes with a back and forth featuring rapper Rhomar Jessie. The two float back and forth with lines like, “It feels like they killin’ innocence for the hell of it, separating kids from their parents ‘cause they immigrants” and “Coulda been the next Malcolm X, Dr. King but I’m tucked in my bed while I sleep on my dreams.” Each line describes their anguish watching the troubles of the world and feeling helpless to do more.
“NEED YOU” finds RG processing his desire to be holy but feeling far from it. He describes trying to process life and getting stuck in the dark. “Hella jaded, medicated, I’m surprised I’m still alive all the things I’ve taken.” and “I’m surprised I still believe in God, I gotta say it,” he raps. “On NEED YOU, I’m declaring to God that I need Him”.
On “MELATONIN,” electric guitars carry WHATUPRG’s haunting melodies as he chants “when I’m up all morning tossing and turning, I been up losing sleep, all this melatonin takes me up slowly take me up slowly, please.” Processing his internal struggles and the strife of the outside world has left him unable to sleep. This record is the soundtrack to those sleepless nights.
Drug abuse, deep feelings of loneliness, and the need to truly experience love, are all central themes to the album. New Hollywood is the Gospel according to WHATUPRG. Through powerful sonic delivery, listeners will experience a creative powerhouse transparently aligning with a generation questioning their responsibility to make the world a better place as well as the true peace all followers of Jesus hope to find through faith. To all who are weary and heavy burdened, welcome to NEW HOLLYWOOD.
Signs of WHATUPRG’s highly anticipated new album, New Hollywood, are becoming real with the official release of “PRAISE!” to streaming platforms on September 16th. The star-studded track marks his second song released from New Hollywood and features WHATUPRG alongside nine CHH artists: Foggieraw, Ty Brasel, Parris Chariz, NOT KLYDE, 1K Phew, Aha Gazelle, 350, Kaleb Mitchell, and a brand new verse from NOBIGDYL. WHATUPRG released the original audio after a stroke of inspiration led to him rally collaborators to record the song. In just 24 hours, the song was recorded, mixed, mastered, and released on SoundCloud, just in time for the celebration of his 25th birthday earlier this year.
Staying true to his trademark delivery, WHATUPRG shows off his ability to levitate across wavy production to tell inspirational stories rapping, “This is for way back in the day, livin’ on minimum wage, I don’t got a ‘M’ in the bank, but I got enough for the day.”
Ahead of the single release, RG announced New Hollywood the album will release September 30th. Click here for the album pre-order: https://whatuprg.ffm.to/newhollywood. Fans who pre-save the album get access to an ‘exclusive’ Praise T-Shirt and the opportunity to win a signed vinyl for a limited time!!” Click here to stream the single: https://whatuprg.ffm.to/newhollywood
Born Raúl García, the Mexican American, Georgia native from Gwinnett County, has had his own personal experiences with the United States Immigration and Customs Enforcement (ICE). In his music video, “4AM, a long-form feature with Hiphopdx.com, he shared his emotions. At the age of 16, at four o’clock in the morning, ICE came knocking down his door in search of his Mexican immigrant father. Terrified, he along with his mother and younger sibling, tearfully watched as ICE cuffed, detained, and then deported his dad for violating U.S. immigration laws.
The video for New Hollywood’s first single, “Kids,” uses Mexican imagery (the children wearing luchador masks) to give a subtle nod to the experiences of Mexicans in America. In contrast to the immigration policies which have resulted in children being locked in cages at the southern border, in the video, you see them floating in the air, symbolically freed from bondage.
Millennials and Gen Zs are terms used to describe the people of a certain time. The new generation, coming of age today, isn’t waiting for a tagline. They are emerging into a digital age, during a pandemic, and with World War III looming, redefining themselves.
Today’s generation has grown up with Uber/Lift, Airbnb, YouTube, Instagram, Tik Tok, Snapchat and more. Music, movies, and entertainment are available to them anytime and anywhere. They have always had food delivery, digital map directions, videos and music, and a cloud full of information always at their fingertips. They were raised talking into devices, accessing apps, posting pictures, videos, and music. Everything in this time is new! Even Hollywood is changing and the new Hollywood is about diversification!
Bringing something new and diverse to music is Reach Records artist WHATUPRG, whose name is synonymous with innovation and authenticity. His trademark combination of Latin rhythms, trap hip-hop, flawless lyricism, and captivating storytelling has enshrined him as an elite amongst his peers. When hip-hop artists express their faith, they’re often confined to the CHH genre. RG’s art is prolific, progressive, and challenges the culture in a way too eclectic way for any subgenre’s limitations. His new single, “KIDS,” the first from his forthcoming album, New Hollywood, is about setting new standards. He punches over 808 drums and haunting synths while chanting the album’s theme, “We don’t pretend more” and “kids don’t die we go up high.” In this case, high means higher to God, an exalted level.Releasing music at one of the wildest, unpredictable times in history, RG has been processing his coming of age while battling depression. Despite personal struggles, he is determined to create beautiful music that shifts the culture. His previous EP’s Pleasant Hill and the self-titled Raul have proven his capability to channel his personal experiences and journey through faith to offer something substantial to the zeitgeist. RG says of his forthcoming album, “If people want to call it CHH, then this album is the gospel, according to WHATUPRG. New Hollywood is a place where you don’t have to box yourself in. You can just be yourself. Being yourself is enough.”
Through his lyrics, listeners will find a creative powerhouse who is putting himself in the context of a new generation questioning the role Christianity must play in finding personal and world peace. To all who are weary and heavy burdened, welcome to New Hollywood! Click here to stream Kids
