Multiple Award nominee and popular Gospel singer-songwriter KARIMA expands her growing business operations with the launch of the second label, “K A R I M A B R A N D.”

Giving a gift of hope and smiles to everyone, this Valentine’s Day, KARIMA’s inaugural collection will feature a variety of activewear for every style from hoodies and tees to yoga pants and joggers, as well as windbreakers, biker shorts, and headbands. The comfortable and affordable line is versatile and stylish. She will also introduce options for men and a limited line of Mommy & Me items. 

Each piece is crafted with the person’s inner beauty in mind. Made for an active lifestyle this first launch will present two collections in a range of sizes “Make It Rain Sunshine (M.I.R.S.)” and “Redeemed” which are available now on shopkarimabrand.com.

“My mission is to make comfy + chic an achievable lifestyle that makes everyone feel and look their best,” said Founder, CEO KARIMA. “No matter if you’re en route to the gym, running errands, meeting friends, or even if you are watching your favorite TV series, K A R I M A B R A N D has something for everyone.”

The women-owned K A R I M A B R A N D comes alongside KARIMA’s other Nashville-based brand, The Soup Chic. Created five years ago, The Soup Chic nurtures body and soul using offering fresh, homemade, all-natural ingredients as the K A R I M A B R A N D encourages health and wellness through an active lifestyle. 

KARIMA continues to maintain a successful music career. Currently, her biggest hit to date, “Redeemer,” has reached audiences worldwide and was Number 1 on Billboard’s Top Gospel Airplay chart for two consecutive weeks. KARIMA is poised to release a new song, “It’s Alright To Cry,” in early April. 

Shop K A R I M A B R A N D here: www.shopkarimabrand.com 

Stream & Listen to REDEEMER here: https://smarturl.it/1f03sk

 Celebrated vocalist KARIMA soars high claiming the Number 1 spot on several Gospel radio charts. The beautiful worship ballad “Redeemer,” is KARIMA’s DARE Records debut and its impressive rise speaks to the power of the song and KARIMA’s exceptional performance of it.

‘REDEEMER’
ENTERING NUMBER 1 ON MULTIPLE CHARTS
#1 BILLBOARD GOSPEL AIRPLAY
#1 MEDIABASE GOSPEL AIRPLAY
#1 BILLBOARD GREATEST GAINER GOSPEL AIRPLAY

KARIMA’s first-ever Number 1 song, “Redeemer” is #1 on the Gospel Airplay Chart, is the greatest gainer on that chart, and is #1 on the Mediabase Gospel chart.

“Just when you think it’s over it’s literally just the beginning. After being in the music industry for 25 years, I hoped and may have even dreamed of being in this position,” said KARIMA. “While I was contemplating giving up on music, God was waiting on me to recognize His ultimate plan for this season of my life… the plan was just to believe in myself and KEEP GOING no matter what that looked like to others or felt like to myself.”

She went on to say “I’ve learned in this process that His ‘no’ is even good. His ‘no’ doesn’t always mean things are permanently not going to happen. His ‘no’ in my situation simply meant not right now. Patience and perseverance was key. He’s a promise keeper and a restorer of all things good. Wow God.”

This rare feat adds to DARE Records’ latest string of hits marking the label’s third consecutive Billboard Number 1 song. Juan and Lisa Winans; “It Belongs To Me,” and “Jesus Will Fix It (Trouble In My Way)” from Shontelle Norman-Beatty both peaked at Number 1 last year.

Michael-Anthony “Mooki” Taylor, DARE Records CEO & Chairman, said, “so many wonderful pieces to this exciting story!” “Tara Griggs-Magee (Dare Records label president) signed Karima and her sisters in Virtue to Verity Records over 20 years ago. While I did a remix on ‘He’s Been Good’ in 2002. I also was writing and recording with Nicole C. Mullen for Carman in 1994.” 

Taylor went on to explain the full circle moment “I signed Karima to DARE Records in 2020 the same week Juan and Lisa Winans’ ‘It Belongs To Me’ (feat. Marvin L. Winans) went #1 and we released the ‘Redeemer’ remake in 2021. Shontelle Norman-Beatty went #1 in September 2021. And HERE-WE-ARE. THREEPEAT! Like the 90’s Bulls!”

Best known for her musical success as co-founder and member of the enormously successful Gospel/Christian trio Virtue, KARIMA signed with DARE Records in 2021. While achieving success on the music front, KARIMA elevates her brand and business enterprises. In addition to the launch of THE SOUP CHIC, an online delivery service of homemade soup, KARIMA plans to launch a women’s athleisure brand called The KARIMA Brand. The fashion line will feature pieces for the on-the-go woman to go from the Yoga studio to the recording studio. 

KARIMA, celebrated vocalist and New Orleans native, marks her first solo Top 5 single this week with her DARE Records debut single “Redeemer.” 

KARIMA bridges the gap between Gospel and CCM while sounding effortless on “Redeemer,” which has connected with audiences across the country and sits atop the Billboard Gospel Radio Airplay chart at Number 5.  

Aaron Lindsey, a Grammy, Dove, and Stellar Award-winning artist, producer, composer, arranger, and musician, produced this beautiful rendition. KARIMA says choosing to record one of her favorites seemed a natural choice. “We needed something familiar and something that resonated with me.” 

“I was in my car and felt the urge to listen to ‘Redeemer.’ I remember getting a phone call while in the car. It was my sister, Heather. I was humming ‘Redeemer,’ and she said, ‘now that’s a song you need to remake.’ It was confirmation because I was thinking the same thing. It’s always been a favorite of mine. “’Redeemer’ is such a comforting song that always gives me peace. I know God placed it on my heart because He had bigger plans.” 

Best known for her musical success as co-founder and member of the enormously successful Gospel/Christian trio Virtue, KARIMA signed with Florida-based DARE Records earlier this year. She continues to elevate her artistry while displaying a distinctive signature all her own. Calling her style “a soulful surprise,” KARIMA added, “I love singing, and so I don’t feel like there’s anything that God gives me that I can’t use in any particular genre.” 

KARIMA has new music slated for release in 2022 and is working on that while raising her 16-year-old daughter, Karly.